Photo Tel Aviv is an artistic brand that combines Ido Biran's two passions - the love for photography and the love for the White City Tel Aviv. Biran launched the brand in 2014 (originally called Tel-Avivi) and has captured hundreds of photos since then. In 2019, Biran published a photo book that included 190 photos - from his best pictures up to that time. Since 2023, Biran has been an active artist at Nechalat Binyamin Art Fair (Midrahov Nachlat Binyamin), presenting his photographs every Tuesday and Friday. In addition, Biran takes pictures of urban projects for leading companies and corporations. Biran's photos are displayed permanently in public and private offices and spaces around the city. 

Ido Biran, ​a Tel Aviv-based photographer and architect, seamlessly blends his artistic talents to capture the city's urban landscape. Ido completed Tel Aviv University's film studies and graduated from UCLA's architecture school. After completing his studies, he turned his lens to the streets of Tel Aviv, documenting its ever-evolving architecture and urban culture. Currently, Biran is a sought-after urban photographer, capturing the essence of Tel Aviv through his lens. His work is regularly showcased at the prestigious Nachalat Binyamin art fair, attracting art enthusiasts and collectors alike.​